Growth signals for Pulire 2017 that will be held in Verona from 23 to 25 May
Pulire Verona 2017, the leading exhibition for the professional cleaning sector in Italy and one of the most important worldwide, registered a positive growth, which is a prelude to a success. The comparison between the data of 2015 and those of 2017, with information concerning the same sales campaign period, show that Pulire 2017 increased the number of exhibitors by 11.3%. The fair increased over 1,100 square meters of selling space, (8.7%). The Foreign presence is at 19% against 10% in the same period of 2015. Machines are the best represented, followed by Chemicals, Consumer Products, Components, Equipment, Accessories, Distributors and Laundry. Configuration change this year: Hall 3 has been replaced with the Hall 6, much bigger, and in this moment, the three pavilions are complete. The reasons for this interest are multiple. In a moment in which many fairs accused major slowdown, Pulire recorded exceptional growth. The Market is certainly in health status. The exchange rate Euro Dollar has produced a strong benefit for the export and increased the investment on promotional activities. Finally, the growth of foreign exhibitors is the result of a long work of promotion and development of the Pulire brand in the professional cleaning market. Pulire is recognized at global level as a brand with a very high value. Pulire has the objective to become more and more an International exhibition, a real pole of attraction for the whole sector. For far this state has strengthened the dialogue with the International Media not only in the European countries, but also in Turkey, UAE, South Africa, Australia, Russia, USA, China, Brazil and India. Pulire is also increasing the digital communication, starting from social networks. Pulire also offers a rich conference program. The first conference, in preparation, will be held in Milan on March 28, from 10.30 to 13.00 at the NH Hotel Touring Via Ugo Tarchetti 2, entitled ‘Industry 4.0: The National Plan and Opportunities for Companies’. The conference will focused on Industry 4.0 and Innovation, presenting concretely to entrepreneurs the opportunities offered from the Government Action Plan. The second, directly at the fair, will focus on the role of women in the professional cleaning. Pulire Outdoor, in collaboration with AMIA Verona will enhance the outdoor area, dedicated to the demonstration of machinery and solutions for the cleaning of the City. The strong value of this edition will be a conference dedicated to the circular economy, a new model of production and consumption aiming to be more efficient and sustainable, through the recycling and reuse of products, reducing the dependence from raw materials and preventing the production of waste.