Social media has reached critical mass, but with new channels emerging on the regular, how do brands hit a continuously moving target? The answer is simple: prioritize the channels that are most relevant and most used. Nearly 30 percent of adult Internet users use Instagram, that’s 400 million active users
Instagram hit the 400 million user milestone in September, which just shows to what extent the platform has powered to success in the past five years. Its accomplishments are based on the fact that it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and is a rich and creative way to tell stories.